Sophie Cunningham’s Latest Photo Racks Up 120,000 Likes — But It’s Her Announcement That Has Everyone Talking
Sophie Cunningham goes viral in new photo drop.
Sophie Cunningham’s newest photo drop is already blowing up online, and it comes attached to a brand-new business deal.
The Indiana Fever guard shared a series of photos on Instagram announcing her partnership with Once Upon A Coconut, a premium coconut water brand.
The post has already surpassed 119,000 likes. Cunningham captioned it, “sip happens, stay hydrated,” followed by a rundown of her favorite flavors. “chocolate – legit taste like chocolate milk,” she wrote. “pineapple – so fresh and clean.”
She closed the caption by directing fans to the brand’s page to find retailers, adding, “trust me on this one y’all.”
The Deal Adds To A Growing List Of Endorsements
Sophie Cunningham (Photo via Instagram)
Once Upon A Coconut brought Cunningham on for a full campaign, covering advertising, retail activations, digital content, appearances, and other national marketing initiatives, according to Yahoo Sports.
Company founder and CEO John Chiorando explained why the brand chose her specifically.
“There is a toughness and resiliency to her, and at the same time, compassion and camaraderie,” he said. “She can compete at the highest level and stand up for her teammates while always embracing who she is.”
Fans reacted quickly in the comments, with many praising both the partnership and Cunningham’s personality.
One follower wrote, “Long Live the Queen 😍.”
Another added, “Staying hydrated the right way.”
A third fan commented, “Im trying this just because of Sophie. Thank you for being a great leader girl😘.”
“Thank you for sticking up for girls and woman’s rights in life! You are a great role model!” someone else wrote.
This marks the latest addition to an endorsement portfolio that already includes Adidas, Arby’s, Marriott Bonvoy, and European Wax Center. Cunningham’s off-court profile has grown rapidly over the past year, a stretch that included a widely shared Fourth of July moment after fans photoshopped her into an Uncle Sam meme for America’s 250th birthday.
She also landed a spot in the 2026 Sports Illustrated Swimsuit Issue, a milestone she has described as one of the most empowering experiences of her career.
Cunningham Continues Building Momentum On And Off The Court
Sophie Cunningham (Mandatory Credit: Kamil Krzaczynski-Imagn Images)
Cunningham is averaging 8.7 points, 2.4 rebounds, and 1.2 assists this season, primarily in a reserve role for a Fever team chasing a deep playoff run.
Those numbers don’t fully capture her value to Indiana, where she’s built a reputation as a dependable scorer, floor spacer, and emotional anchor for her teammates.
Her marketability continues to track right alongside her on-court presence. Brands have increasingly leaned into that combination, with Once Upon A Coconut becoming the latest company betting that Cunningham’s authenticity translates directly into consumer trust.
Judging by the response to Monday’s post, that bet looks like it’s already paying off.
