For those looking for an answer as to why did Sophie Cunningham feature on Good Morning America, she was there to promote her collaboration with Arby, the fast food chain.

Sophie Cunningham spent most of Monday morning in a New York studio instead of a gym. The Indiana Fever guard, still on crutches after tearing her MCL in September, Cunningham debuted on Good Morning America and sat across from hosts and talked Chiefs football, steak nuggets, and how a simple T-shirt changed her offseason.

Her appearance marked the latest step in a rapid rise from role player to brand spokesperson. While the segment lasted less than five minutes, it showed exactly why Cunningham has become one of the WNBA’s most marketable names.

She walked in with a script, left with a viral clip, and kept the focus on the partnership that brought her there in the first place. Probably one of the most marketable WNBA stars.

What Was Sophie Cunningham’s Good Morning America All About?

Cunningham appeared on the October 28 broadcast at 7:30 a.m. Central, sharing the desk with political reporter Jonathan Karl and cookbook author Vaughn Vreeland. She opened by picking her hometown Kansas City Chiefs to beat the Washington Commanders on Monday Night Football.
Sophie Cunningham (Image Credits: Imagn)
Interestingly, the prediction came true hours later with a 28-7 win. The football talk served as a warm-up. The real pitch came next, and that was Arby’s new steak nuggets, the main reason Soph was on the show.

The brand partnership started last July, long before Cunningham ever laced up for the Fever. Arby’s sent her a branded T-shirt; she wore it in a viral clip, and the deal grew from there.

On GMA, she held up the shirt and explained how one post turned into a full marketing campaign. “They gave me one of these shirts and it kind of blew up to be honest,” she said. “I didn’t think it was going to, but it has been an absolute hit.” 

Additionally, off the court, her social following spiked after Cunningham was ejected in June for defending Caitlin Clark. Ring and Arby’s deals followed, then the ‘Show Me Something’ podcast happened.

Sophie Cunningham Had Only Good Things To Say About Arby

After the cameras stopped, Cunningham posted a clip of herself reading GMA’s signature sign-off. The feature was so overwhelming that even the Fever guard was in disbelief and tweeted, “can you just imagine?” 

The praise fits a player who has leaned into the media all year. Her podcast launched mid-season; episodes now pull clips from practice, road trips, and recovery updates. Arby’s stays front and center.

While Cunningham enters 2026 as an unrestricted free agent, the Fever must decide whether to bring back the shooter who started 13 games and stretched defenses alongside Clark. Whatever the contract says, the brand work is already locked in.

Luka Doncic ‘destroys’ the Mavs on his return. Gets standing ovation and shows love to Mark Cuban

Luka Doncic hits 45 points in his first game in Dallas since being traded to the Los Angeles.

It’s rare for a home crowd to cheer the visiting team, but Luka Doncic’s return to Dallas was no ordinary night.

Just days before February’s trade deadline, the Mavericks shocked the NBA by sending their 26-year-old superstar to the Lakers—a move that outraged fans and sparked backlash toward GM Nico Harrison.

On Wednesday, Doncic played his first game back in Dallas since the trade. The arena was filled with fans in both his old Mavs and new Lakers jerseys, many chanting “Fire Nico” in protest.

Despite the emotion in the air, Doncic delivered a dominant performance, scoring a game-high 45 points to lead the Lakers to a 112-97 win. It was a powerful return for one of the league’s brightest stars—and a night Dallas won’t soon forget

The Mavericks pay tribute to Luka Dončić

While the Mavericks’ decision to trade Luka Doncic remains heavily criticized, they handled his return to Dallas with undeniable grace. The organization made sure his first game back as a Laker was met with respect and appreciation.

Every seat in the arena was draped with a T-shirt reading “Hvala za vse,” which translates from Slovenian to “thank you for everything.” It was a thoughtful nod to Doncic’s heritage and impact on the franchise.

Before tip-off, during the starting lineup announcements, the Mavericks played a tribute video showcasing some of Doncic’s most iconic moments in a Dallas jersey. The emotional gesture clearly resonated—moving Doncic to tears in front of the crowd that once called him their own.

Luka Doncic ‘DESTROYS’ his old team

Luka delivered a dazzling performance against his former team, putting up 45 points on 16-of-28 shooting, including 7-of-10 from beyond the arc. He also added 8 rebounds, 6 assists, and 4 steals in a game that showed exactly why he’s one of the best in the league.

From the opening tip, Doncic was locked in. By halftime, Doncic had racked up 31 points on 11-of-16 shooting in just 19 minutes—marking the 10th time in his career he’s scored 30 or more in a single half.

Though his scoring slowed in the second half, he continued to lead effectively, securing both a Lakers win and an unforgettable showing for the fans in Dallas.