Lane Kiffin’s daughter Landry posted a workout vlog promoting ALO Yoga Tuesday on her Instagram handle. The athleisure brand’s parent company is valued near $10 billion by Forbes.

Lane Kiffin’s Landry Kiffin spent last week turning heads in New York City with boyfriend Whit Weeks. Winter selfies at Rockefeller Center and hot-tub shots dominated her feed. Tuesday brought a different kind of content. The 20-year-old posted a workout vlog that doubles as a promotion for a company worth roughly $10 billion, and people noticed the shift from vacation mode to business.

The Instagram video shows Landry training at an ALO Yoga facility. She’s moving through exercises while the camera captures the gym’s setup and equipment.

“0/10 will be coming back,” reads her caption. ALO Yoga falls under Color Apparel, a company valued by Forbes at an estimated $10 billion. That’s serious money backing the athleisure brand Lane Kiffin’s daughter just showcased to her followers.

Landry worked as a Pilates instructor at the University of Mississippi. She recently ran Weeks through a session after Lane accepted the LSU job and the family relocated to Baton Rouge. The fitness background isn’t new, but the public partnership with a major brand is. Her father’s $91 million LSU contract gets attention, but Landry’s building something separate from Lane’s paycheck.

The relationship with Weeks went viral when they made it Instagram official the week LSU played Ole Miss. She showed up to that game wearing his jersey with his sister by her side. Lane Kiffin ultimately joined LSU anyway, which solved the awkward split-allegiance problem. Now Landry’s in Baton Rouge, teaching Pilates and promoting premium workout gear, while Weeks plays linebacker for her dad.

Trading Game Day Drama For Gym Content

Lane Kiffin (Image Credits: Imagn)
Landry and her sister, Presley, never jumped into football operations. Presley plays volleyball at USC and has zero ties to either Ole Miss or LSU. Landry joined Kappa Kappa Gamma at Ole Miss and skips most games. One old photo exists of her at a game with her brother Knox. That’s about it for her football involvement despite Lane’s career.

The ALO post marks a turn toward fitness branding. Landry’s got Pilates credentials, a boyfriend who plays for her dad’s team, and now a connection to a massive athleisure company.

December 13 marks Landry’s birthday. Last year, she hit New York City with the whole family and went on a shopping spree that people still talk about. This year brings Lane’s LSU money and whatever celebrations come with it.

Her Instagram audience watched her handle the Lane Kiffin job-switch drama. Now they’re watching her work out and promote a brand that targets the high-end fitness crowd.