Sydney Sweeney is unstoppable right now.

Last year, social media tried to cancel Sydney Sweeney over a commercial. In 2026, she has come back with a vengeance.

Sweeney is doubling down on her status as a commercial campaign staple. Less than a year after her American Eagle ad drew controversy, she has launched her own retail line. The “Euphoria” actress unveiled a new lingerie company, Syrn, this week.

She went insanely viral when she was recorded climbing the Hollywood sign in California. It was to promote the forthcoming lingerie line. The Hollywood Chamber of Commerce and the Hollywood Sign Trust spoke out afterwards. They have both indicated that neither Sweeney nor her team requested permission to do that.

Her stunt comes weeks after Sweeney’s Cassie Howard character was on the first trailer for Season 3 of Euphoria. She now works as an OnlyFans model in the show. Just when you thought she was slowing down, Sydney Sweeney was back online, dropping jaws.

Sydney Sweeney Lets It All Hang Out In Newly Released Lingerie Pictures

Sydney Sweeney
On Wednesday, Sydney Sweeney served several looks. The Euphoria star teased numerous looks on her new lingerie line, SYRN. The brand officially launches on January 28.

In the photos, Sweeney rocked lacy black lingerie and sheer gloves. The actress also added a matching garter belt and sheer elbow-length gloves. Her first photo showed her biting the glove to take it off her arm while posing.

The second picture showed her with her legs open while holding an old-school rotary phone. Another pic showed Sweeney, her head tilted back and her arms in the air, posing in another lingerie set. A fifth picture showed Sydney Sweeney posing, one eye covered, as she dazzled in lingerie and a cover-up.

“One more hour!! 🖤 Sign up now for 8 am early access,” Sweeney wrote.

In an interview, Sweeney shared more about her daring clothing line. “I wanted to create a world and a feeling,” Sweeney told Elle.

“I wanted to build a lingerie brand that feels like it understands women instead of talking at them. Syrn is about confidence without pressure, feeling s—, powerful, soft, playful, or all of the above, depending on the day. As the sole founder, my vision was to create something that lives in real life and doesn’t hold anyone back.”

As of this writing, the lingeir line has been officially released.