Pamela Genini has died (Image: GETTY)

Italian TV personality and model, Pamela Genini, tragically lost her life at the age of 29 after being reportedly 𝘴𝘵𝘢𝘣bed to d3ath by her partner.

The shocking incident took place on a balcony in Milan, where the Italian entrepreneur was allegedly repeatedly 𝘴𝘵𝘢𝘣bed by her partner, Gianluca Soncin, 52.

After witnessing the horrifying crime, neighbors immediately called for help. Upon arrival, police rushed the attacker to the hospital following his suicide attempt.

Reports indicate that Soncin has since been arrested on suspicion of voluntary manslaughter.

Pamela was discovered lifeless in her Milan apartment. Witnesses later informed investigators that they saw a man “storming” into Pamela’s residence just moments before the attack.

Pamela was only 29 (Image: INSTAGRAM)

One witness told Il Giorno they heard Genini screaming “Help! Help!” moments before she was killed.

A friend of the victim told officers the couple’s relationship had been rocky for months and that she had been planning to leave him.

Despite several calls to the police from neighbors, authorities were unable to intervene in time.

An Italian news outlet reported: “When officers arrived, 29-year-old Pamela Genini, born in the province of Bergamo, was in critical condition, while Gianluca Soncin, 52, originally from Biella, continued to 𝘴𝘵𝘢𝘣 her until she died.

“Elisa Bartolotti, a prominent influencer and trend-setting television personality, began her career in beauty pageants as a bikini model, which prompted her to create a beachwear line with her best friend Pamela Genini, a model and young entrepreneur who enjoys challenging herself by thinking outside the box.”

Pamela’s friend and business associate, Elisa B, took to Instagram to honor her memory and express her anger at Soncin, stating: “Crazy? Yes you are. But I don’t believe enough not to know what you were doing. I just hope that if there is justice, you’ll pay for taking away someone who was like a sister to me.

“Goodbye Pam. We won’t grow old together. You will never grow old. I love you, my friend.”

Pamela, a former model and entrepreneur, launched her own swimwear line, EP SheLux. In her youth, she appeared on the Italian reality show Isola di Adamo ed Eva Italia.

She frequently posted updates from her travels and professional life on social media, and recently attended the Venice Film Festival in September.